Urbanica Monthly Newsletter

  • A recent wedding or event highlight

  • A planning tip or insight

  • A soft CTA (inquiry, consultation, availability reminder)

Luxury brands prioritize consistency and restraint over volume.

Secondary Touchpoint: Quarterly “Seasonal Edit”

In addition to your monthly newsletter, I recommend a quarterly, more elevated edition that feels editorial rather than promotional.

Use this when you want to:

  • Announce booking windows (e.g., “Now booking Fall 2026”)

  • Introduce new offerings (a la carte florals, tablescape packages, gelato bar, etc.)

  • Share seasonal trends or a curated perspective

This can replace the monthly send in that quarter rather than being additive.

Sample Annual Newsletter Rhythm

  • Monthly Newsletter: 10–11 sends/year

  • Quarterly Editorial Edition: 3–4 sends/year

  • Total: ~12 intentional touchpoints annually

Keeps Urbanica visible, refined, and top-of-mind without overexposure.

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